Paris_BrandiBernoskie
Nov25

My New Definition of “Success”

I had fully intended to blog while I was away. Fully.

But there were adventures to be had and out-of-the-way boulangeries and macaron shops to be found, let’s just be honest.

One of the reasons I truly love what I do is because it allows me to be so flexible in location. I can live almost anywhere and work from anywhere. So when the opportunity to spend time in Paris came up, I reminded myself that this is why I started my own business, to have little adventures and work in someplace new.

We live in a time when “success” is being redefined, when we have the opportunity as individuals to decide what that means for us.

I had the secure job with good benefits and two weeks vacation per year. I had a salary that many would envy. But nothing about what I was doing felt fulfilling. I felt trapped by the security I had been encouraged to chase.

Versailles_BrandiBernoskie

Starting my own business wasn’t easy and I don’t get a clear two weeks completely off. But I feel more successful than ever before, for three key reasons:

  1. I am completely in control of my schedule, my income, my clients, and my work. I lighten my load when I need to, I take unexpected moments to myself during the weekdays, I choose projects with clients who I believe in and want to support.
  2. I can literally work from anywhere. So maybe that “vacation” in Paris wasn’t completely a vacation, but I saw the city as a tourist and as a freelancer, and that made it special for me.
  3. I can be there for my family and friends. And be there for myself too.

This feels like freedom to me. This feels like success.

I’m still not precisely where I want to be yet, but I’m getting there, and I’m learning insane amounts along the way.

Paris2_BrandiBernoskie

homeoffice
Nov04

Creating a Home Office

When I first started my business, I was convinced I didn’t need a dedicated work space. Cafes, the dining room table, the kitchen counter — anywhere could be my work space. But after living and working in the same spot for a year, I’ve realized the importance of having a home office.

Right now, I work, eat, and mediate in the same space. Because there’s no division of space in my life, there’s no division of time. My day just runs from one thing to another. I can easily end up working from the moment I wake to the moment I sleep.

Luckily, I’m moving in a month, and in my new home, I have a room dedicated to being an office space. I’ve been putting in a lot of consideration to exactly what I’ll be placing in the room, as our external spaces are often reflective of our internal spaces. This one is going to be calm, organic, and light, a place that I can comfortably work and when I’m done for the day, shut the work away and give myself the down time I need.

Two bookcases to house my collection of books. A nice wood desk to work at. A cute terrarium to bring some nature into the room. An amethyst cluster for clarity. Some awesome arrow bookends. Fun colored binders. And of course, an amazingly comfortable chair for those long periods of focus.

And of course, there must be a spot for the cats! (Because sleeping on my computer is not a good spot.)

Do you have a decided work space for your business or for your hobbies? 

Above: Binder, Terrarium, Bookshelves, Desk, Chair, Amethyst Cluster, Arrow Bookends, Cat Bed

feelfree
Oct28

How To Fire A Client

YOU LEARN A LOT BY SAYING YES

When I first started working for myself, I said yes to every project that came my way. Needed a full website designed and developed? Sure! Looking for some small changes to your site? I can help. Want to talk about social media and website strategies? Let’s set up an appointment.

I not only was paid to grow as a developer, but saying yes gave me many opportunities to grow as a business owner.

SAYING YES TEACHES YOU HOW TO SAY NO

Over the past year and a half, I’ve learned who my ideal client is. Some clients have been incredible joys to work with, while working with others has lead to nights I couldn’t sleep for all the worries and anxiety I had over their projects. I’ve always been a people pleaser, but always saying yes meant I was pleasing everyone but myself.

AND YOU NEED TO MASTER SAYING NO

I’m still tempted to say yes to everything, but being able to say no to clients who you’re not a good fit with gives you street cred. We love honesty when we find it in people, and we respect them for it. So when a potential client just isn’t the right one, I’ve started to say no. (Especially because sometimes saying “no” to a client is saying “yes” to myself and my needs.)

SAYING YES ISN’T A LIFETIME COMMITMENT

In the early phases of your business (and some of the middle phases too), you’re going to say yes to clients that you will later wish you’d said no to. It can be difficult to recognize if a client is one of your ideal clients, especially when you don’t have much information in the beginning. Sometimes, a contract will be in place and you’ll need to get through the project. But if the relationship is longer-term, you may want to consider firing your client.

HOW TO FIRE YOUR CLIENT IN THREE EASY STEPS

1. Be nice. You might be tempted to complain in your email or on the phone. Don’t. Gather yourself and do all you can to end the relationship in a professional and pleasant way.

2. Explain that the relationship is not ideal. You don’t need to go into great detail. Simply explain that you’re unable to serve this client in a way that is beneficial for both you and your client.

3. Give your client options. If you’re unable to continue working with them, provide a list of two or three others in a similar line of work whom they may want to contact.

It’s not easy, but firing non-ideal clients can free up space for those ideal clients to come your way.

TripContinues
Oct21

Moving Forward

Every time I travel to a new city or country, I learn as much about myself as I do about the new place and culture I find myself in.

But even when I’m not off on an adventure, I find there are so many places to grow.

One of the things I love most about my business is that it has given me numerous opportunities to transform. I had to get to the bottom of money issues. I had to learn how to communicate my value to clients. I had to discover how I can set myself apart from others in this field.

It’s happened in relationships and in school…more and more chances to dig deeper, uncover what’s hidden, be the person you want to be.

We are always on an adventure.

Where are you adventuring most in your life right now?

I want to know. I’m looking for a few special people for a project I’ll be starting in 2015.

(And check out the comments on this post for a special question for all my readers. I would be immensely grateful if you would answer it for me. It’ll help me get to know you a little bit better — and that’s what this is all about for me.)

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